Three hundred hours of video are uploaded on YouTube every minute. That translates to 172,800 hours every day. Many teenagers would consider YouTube an instrumental part of their daily lives.
“I like YouTubers that can make me laugh when I’m having a bad day,” Berta Pavaci, seventh grade communications major, said.
The company has rapidly gained momentum since its launch in 2005, and currently has 800 million unique visitors every month, according to socialbakers.com.
“Someone who’s not afraid to tell jokes [is a good YouTuber],” Aidan Dunn, seventh grade theater major, said. “Whatever they’re doing, they have to do it well.”
Teens, especially, spend more time watching YouTube than any other age group, with an average of 40 minute sessions, according to YouTube.
“When YouTubers make advanced videos with lots of graphics, I’m more likely to watch other videos they made,” Pavaci said.
Forty one point six percent of YouTube users in the United States regularly watch videos by their favorite YouTubers, according to statista.com. PewDiePie currently holds the record for most subscribers, with over 43 million.
“If you’re a content creator, you’re going to look for two things,” Susan Wojcicki, YouTube CEO, said in an interview with recode.net. “You’re going to look for promotion and distribution, and you’re also going to look for revenue. We have both of those.”
New YouTubers can find new fans through giveaways and word-of-mouth. They create unique videos that interest possible subscribers.
“I hear about new YouTubers through my friends,” Dunn said. “They’ll say, ‘Hey, there’s a new YouTuber! You should check out their channel,’ and I do.”
Many teens aspire to become professional YouTubers. According to stageoflife.com, 49 percent of teens have uploaded a video to YouTube.
“The best thing is helping people and making them happy,” Zoe ‘Zoella’ Sugg said in an interview with dailymail.com. “People stop me in the street to say my video about panic attacks changed their life.”
No matter how many future accounts are created, YouTube plans to continue improving their services.
Wojcicki, said, “The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it.”